For online stores that actually sell.

Discover

A 20 to 30 minute call, phone or WhatsApp, no meeting requests or forms to fill in first. We ask what you sell, who actually buys from you, and how people find you and pay you today: Instagram DMs, a marketplace listing, a basic store builder, or nothing at all.

If you already have a store, we look at it with you on the call: how fast it loads, what checkout looks like on a phone, how many steps it takes to actually buy something. If you don't, we look at your product catalogue and current sales channel instead.

We also ask what it's actually costing you: abandoned carts, customers who couldn't find a way to pay, a competitor who just looks more legitimate online. That's the number we're trying to move, not just "have a nicer site".

You get a one-page brief out of this, in writing, not vague notes we keep to ourselves.

Design

First homepage and product-page concept within 72 hours of the discovery call. We design around your actual product photography where you have it, not a generic template with a stock photo dropped in.

You get two rounds of feedback included before we lock the direction. Changes go back and forth over WhatsApp or email, whichever you already use. There's no client portal to log into and no design jargon to translate.

Everything is shown to you at actual phone size first, not just on a desktop monitor, because most of your shoppers are going to land on this from their phone, not a laptop.

Build

We build the full store on modern hosting and test it against a slow connection, not just fibre, because that's how a lot of shoppers are actually going to load it.

We write a first draft of your product and category copy from your discovery notes, so you're editing rather than staring at a blank page. If you'd rather write it yourself, that's fine too. Your catalogue gets imported in bulk, not typed in one product at a time.

Checkout gets a real test order before launch on every payment method you offer, confirmed the order actually lands in your admin panel and the confirmation email actually sends, not lost in spam. Everything gets checked on a real Android phone and a real iPhone, not just a resized browser window.

Launch

On day one you get: your domain registered and pointed, hosting live, a proper SSL certificate (the padlock, not a browser warning), and a checkout that actually processes a real payment, tested, not just built.

You get a walkthrough call showing you how to add products, manage orders, and make small edits yourself, and you get the actual admin login and access, not a black box that only we can touch. If you ever want to leave, you can, with everything that's yours.

The first month after launch, small fixes are included at no charge. After that, ongoing care is available if you want it, but there's no retainer required to get help when something breaks.

laptopsa.co.za

An online laptop retailer with thousands of products in stock. Built for the reality of e-commerce: fast search, clear stock and warranty signals, and a checkout that doesn't lose the sale.

Dark, high-contrast, product-first — the kind of storefront that trusts the customer to know what they want and gets out of the way.

Boutique fashion store concept

A storefront built around lookbook-style photography and a fast, filterable catalogue — size, colour, and category filters that don't reload the page. Wishlist and quick-view are built in, not bolted on later.

Editorial, image-led, generous whitespace — the kind of storefront that lets the product photography do the selling.

Specialty food store concept

Built for repeat purchase: subscription and one-off ordering side by side, batch/harvest info on each product, and a checkout that handles perishable shipping windows without confusing the customer.

Warm, tactile, ingredient-led photography — the version of "artisanal" that still converts.

Home and lifestyle store concept

A catalogue built around room-set photography and bundled collections, with a "shop the room" pattern that links each item in a lifestyle photo straight to its product page.

Calm, neutral palette, generous product imagery — nothing fighting for attention against the products themselves.

Beauty and skincare store concept

Ingredient callouts, skin-type filtering, and a subscribe-and-save option built into the product page itself, not hidden behind a separate subscriptions app.

Clean, clinical, high-contrast product photography — trustworthy rather than trend-chasing.

Outdoor gear store concept

Built around detailed spec tables and size/fit guidance for technical gear, with a comparison view so customers can weigh two products side by side before buying.

Rugged, high-contrast, built for a customer who reads the spec sheet before they read the marketing copy.

New online stores, from nothing

We handle the domain registration, the design, the catalog build, and the launch. You don't need a logo, a colour palette, or even product photos ready before you talk to us. If you don't have any of that yet, we sort it out together during the discovery call.

If you have a product list in a spreadsheet, on a marketplace listing, or on another platform, send it through and we import it in bulk rather than typing every product in by hand. If you don't have professional product photos yet, we can advise on what's worth shooting first.

Sending your product list and photos through promptly is one of the things that keeps a build on the roughly-3-day timeline. See "How a project runs" above for the full picture.

Replatforms and rebuilds

We start by checking what's actually wrong: slow load times, a broken mobile checkout, a page-builder plugin that can't handle your catalogue size, or a design that just looks a decade old. You get told specifically what's broken before we touch anything, not a vague "needs a refresh."

Your existing product catalogue, order history where possible, your current domain, and any search engine ranking you've already built up get carried over deliberately. A rebuild that tanks your Google ranking or loses your product reviews on day one isn't a rebuild, it's a step backward.

Same as a new build: send through any updated photos you want used, or we'll keep the good ones from your current store and only replace what's actually dated.

Ongoing store care

Once your store is live, small updates (new products, price changes, seasonal collections, stock adjustments) get done without a formal retainer or a support contract. You email or WhatsApp us, we make the change, done.

If something breaks (checkout stops accepting payments, a page goes down), there's a real number to call, not a ticket queue. We aim to acknowledge same day.

For stores that update their catalogue often (new drops every month, seasonal stock, changing prices), we can also just show you how to make the small edits yourself, so you're not waiting on us for every little thing.

Payments and checkout

A checkout that supports the payment methods South African and international customers actually use, with cart abandonment kept low through a short, mobile-first flow rather than a five-step account-required process.

Every checkout is tested with a real payment before launch, confirmed the order lands in your admin panel and the confirmation email actually sends. We've seen too many stores where an order silently failed to notify anyone for months.

Shipping calculations, discount codes, and order status updates are wired up as part of this, not left as a manual spreadsheet exercise after every sale.

Security audits

We review your existing store for the issues that actually cause damage: outdated plugins and platform versions, exposed admin panels, missing SSL or weak configuration, checkout and search fields vulnerable to injection, leaked API keys or payment gateway credentials in public code, and weak or reused passwords on anything with admin access.

You get a plain-English report, not a wall of scanner output: what we found, how serious it actually is, and what it would take to fix. Critical issues (the kind that lead to a defaced storefront, a customer payment data leak, or your domain landing on a blocklist) are flagged first.

This works whether or not we built the store originally. Flat-fee audits start at R3,850 depending on store size and how much is custom-built versus off-the-shelf. Fixes are quoted separately once we know what's actually wrong.